London, UK – 16th November, 2020 – Everlast Worldwide, the world’s leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment, announced today that they have signed an exclusive multi-year fight sports equipment and sports apparel deal with the rapidly-rising British boxing talent Conor Benn.
The agreement represents an historic moment for Everlast’s expansion into Europe that sees Benn appointed as the first ever male athlete in the UK to be placed on an apparel agreement. Benn will wear Everlast’s iconic boxing gloves and specialist boxing apparel in his fights, training and sparring and leisure.
The 24-year-old from Brentwood, Essex, currently holds a perfect 16-0 record with 11 KO’s and is the latest athlete to join Everlast’s elite roster of champions and contenders in the #TeamEverlast family.
Ahead of his highly-anticipated WBA Continental Welterweight title defence this Saturday against German Sebastian Formella at the SSE Wembley Arena, Benn was thrilled to announce the deal.
“I’m delighted to announce our long term partnership. Everlast are a boxing brand through and through just like the Benn name.” He said. “Everlast have supported world champions before me and have shown great amounts of belief in me to do the same. I’m thankful for their support and truly excited for the journey ahead.”
Known as ‘The Destroyer’, boxing is embedded in Benn’s DNA with his legendary father Nigel, a former Two-Time and Two-Weight World Champion, hailed as one of the most exciting boxers Britain has ever produced.
Since turning professional in spring 2016, all-action Benn has quickly established himself as one of British boxing’s most exciting young prospects through a string of entertaining and explosive victories that have made him a fans’ favourite.
Benn is world ranked in the 147lb division that holds some of the world’s best boxers including #TeamEverlast athlete and one of the top pound-for-pound greats, the unified World Champion Errol Spence Jnr.
Chris Zoller, Everlast’s Chief Marketing Officer, said, “Conor is a really exciting athlete and personality whose work ethic and fearlessness represents what we’re all about. We can’t wait to get started and for what the coming years will bring.”
To keep updated on Conor ‘The Destroyer’ Benn and other #TeamEverlast fighters, head to: www.everlast.com/pro-team.
About Everlast Worldwide Inc.
The preeminent brand in boxing since 1910, Everlast is the world’s leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment. From legendary champions Jack Dempsey and Sugar Ray Robinson to current superstars Dustin Poirier and Deontay Wilder, Everlast is the brand of choice for generations of world champion professional athletes. Built on a brand heritage of strength, dedication, individuality and authenticity, Everlast is a necessary part of the lives of countless champions. Based in Manhattan, Everlast’s products are sold across more than 75 countries and 6 continents. For more information, visit www.everlast.com.
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For further information please contact:
Richard Maynard
Maynard Communications
E: richard@maynardcomms.com
M: +44 (0) 7570 810 960